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PubMatic is Bad, Really BAD
Posted March 2, 2008 – 4:41 pm by Yakov Shafranovich in Personal, WebsiteAbout four months ago, I decided to try out a new ad optimization service called PubMatic.com. What this service is supposed to do is automatically optimize ads coming from multiple ad networks and display the one that will make the most money. I set it up in the beginning of November 2007 and let it run.
For the next four months or so I was too tied up to check my AdSense stats. Being that this blog is not exactly a money making machine and the Google Ads are supplementing my hosting costs, I usually don’t follow them closely. Nevertheless, when I logged in earlier today to look at an unrelated change, guess what I saw? Being that PubMatic’s service is so great, one would think that I made at least as much money as before? I made nothing - zero - zilch. For some reason not a single Google AdSense ad served via PubMatic on my site was ever recorded. No clicks, no money, nothing. Even the PubMatic reports show no ads served for Google, just Yahoo ads.
I dropped them like a hot cake. All ads have been switched to direct Google AdSense. Needless to say it isn’t a very happy thing. For a startup trying to gain customers, the least they could have done is check that the ads were serving ok.
Caveat Emptor.
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2 Responses to “PubMatic is Bad, Really BAD”
Hi Yakov,
My name is Rajeev Goel, I’m co-founder and general manager of PubMatic. I’d like to thank you for trying PubMatic - we appreciate your willingness to try us out. I’ve also asked one of our account managers to get in contact with you to better understand how your site performed with PubMatic and how we might be able to improve things.
While we strive for 100% perfection, and publishers typically see a 30-80% revenue lift from the use of PubMatic, clearly we missed the mark here. A key focus of our beta program is to learn with our customers so that we can provide an excellent outcome every time.
We look forward to working more with you one-on-one to see how we can serve you better.
Thanks.
Rajeev Goel
PubMatic co-founder
By Rajeev Goel on Mar 4, 2008
Now Im realy getting scared of using Pubmatic, 1st because of privacy, and now maybe because of the issues roaming around the internet on their lack of support to users…
By fedmich on Apr 27, 2008