PubMatic is Bad, Really BAD
March 2, 2008 – 4:41 pmAbout four months ago, I decided to try out a new ad optimization service called PubMatic.com. What this service is supposed to do is automatically optimize ads coming from multiple ad networks and display the one that will make the most money. I set it up in the beginning of November 2007 and let it run.
For the next four months or so I was too tied up to check my AdSense stats. Being that this blog is not exactly a money making machine and the Google Ads are supplementing my hosting costs, I usually don’t follow them closely. Nevertheless, when I logged in earlier today to look at an unrelated change, guess what I saw? Being that PubMatic’s service is so great, one would think that I made at least as much money as before? I made nothing - zero - zilch. For some reason not a single Google AdSense ad served via PubMatic on my site was ever recorded. No clicks, no money, nothing. Even the PubMatic reports show no ads served for Google, just Yahoo ads.
I dropped them like a hot cake. All ads have been switched to direct Google AdSense. Needless to say it isn’t a very happy thing. For a startup trying to gain customers, the least they could have done is check that the ads were serving ok.
Caveat Emptor.
